Our Coaches

Meet the coaches behind First Serve and learn about their experience

Jordan Ktori

Head Coach, Founder, First Serve Racket Club

Jordan Ktori brings a lifetime of experience and achievement to his role as founder and head coach of First Serve Racket Club. Starting his journey at the age of 4 in a dedicated tennis family, Jordan’s passion and talent led him to a successful career in competitive tennis. He played Division 1 tennis in the UK, represented his county in numerous tournaments, and gained a deep understanding of the game that he now shares with his students.

Over his career, Jordan has coached at prestigious academies worldwide, including the Babolat Tennis Academy in Cyprus, the Annabel Croft Academy at Aphrodite Hills Resort in Greece, and Newmarket Tennis Club in the UK. For the past eight years in Singapore, he has developed players of all levels, from beginners to national-level athletes and Division 1 US college competitors. His expertise extends to guiding recreational players, leading numerous teams in Singapore’s WITS league to promotion and success.

Jordan’s approach is known for its emphasis on technical mastery and tactical awareness, ensuring players understand the “why” behind each element of the game. His sessions are fast-paced, focused, and rich with insights that enable players to elevate their performance on every level.

13 years coaching experience at top academies in Europe and Asia
20 years competitive playing experience
Represented Division 1 University team for 3 years.
LTA qualified coach.
Successfully developed 5 students to qualify for division 1 tennis scholarships in the US.

Player Profile:

Nationality: British (London)

Dominant hand: Right handed

Backhand: 2-handed backhand

Playing style: All court

1-1 Private Training

Our private tennis lessons are designed for players of all levels who want personalized guidance. Whether you’re looking to refine your technique, improve match strategy, or boost your fitness, our coaches will tailor each session to meet your individual goals. With a focus on skill progression and personal feedback, private lessons help you advance quickly and gain confidence on the court.

Group Tennis Classes

Group tennis classes offer a fun, social environment for players to improve their game. Designed for all experience levels, our group sessions cover a mix of technical skills, tactics, and gameplay practice. Join your friends and other tennis enthusiasts, enjoy a great workout, and receive quality coaching in a friendly group setting.

Ladies’ WITS Team Training

For women’s teams looking to sharpen their skills and strategy, our ladies’ team training sessions are a great fit. Our coaches work on drills that enhance consistency, tactical play, and teamwork, while fostering a supportive environment to motivate each other. Whether you’re prepping for matches or simply want structured team practices, these sessions are designed to make your team stronger together.

Kids’ Tennis Classes (Ages 5-11)

Our kids’ classes are all about learning the game while having a great time! Designed for children aged 5-11, our junior program focuses on basic skills, coordination, and sportsmanship in a safe and encouraging setting. We use age-appropriate equipment and engaging drills to introduce kids to tennis fundamentals, helping them build confidence and a love for the game.

Performance Pathway Program

Our Performance Pathway Program supports competitive players with a comprehensive approach to improving their game. This program combines technical and tactical coaching, physical conditioning, and mental training to help players excel in competition.

Players will refine stroke mechanics, improve match strategy, and build strength, agility, and endurance. With guidance on mental resilience, they’ll learn to stay focused and confident under pressure. Led by our experienced coaches, this program provides all the tools needed for players to reach their full potential in competitive tennis.

"Jordy is a great tennis coach - patient and effective in teaching form and technique, astute in his observations"

Adria C.

"I have been playing tennis for many years, Jordy is still able to improve my technique to help with my game. Our whole family takes lessons with him and he tailors the lessons to our needs."

Carol F.

"Jordy has a real talent for breaking down techniques in a way that’s easy to understand, whether you're a beginner or looking to refine your skills."

Minzhe S.

Jerusha Chen

Head Trainer, First Serve Fitness

With over eight years of experience in Singapore’s fitness scene, Jerusha Chen is a celebrated trainer known for her dedication to fitness transformation and athletic performance. Formerly a top trainer at CruCycle and CruBox, Jerusha has guided countless clients to achieve their goals through her expert knowledge in body transformation, tennis fitness training, and weight training.

Certified by NASM and further accredited in nutrition and wellness, Jerusha takes a holistic approach to training, ensuring her clients not only build strength and agility but also adopt sustainable habits for long-term health. Now leading the training at First Serve Racket Club, Jerusha brings her passion for tennis fitness to players at every level, helping them enhance their on-court performance and overall physical wellness. She operates out of Core Collective at Singapore’s Dempsey Hill and Anson Road, where she continues to transform lives one session at a time.

NASM certified trainer.
Nutrition coaching certified - PN1
Top CRU cycle and CruBox trainer for 6 years in Singapore.
Training philosophy centred around holistic wellness and functional strength.

Tennis Fitness

Our tennis fitness sessions are perfect for players wanting to improve endurance, agility, and strength tailored specifically for tennis. Combining tennis drills with focused fitness exercises, we help you increase speed, power, and on-court performance. Whether you’re looking to up your game or just get in shape, these sessions will leave you energized and ready to play.

Body Transformation Program

Our 3-month Body Transformation Program is designed to help you achieve lasting physical change with expert guidance and support. Tailored to your unique goals, each program includes personalized training sessions, customized workout plans, and nutritional guidance. Whether you’re looking to build muscle, lose weight, or improve overall fitness, we focus on creating a sustainable routine that fits your lifestyle. Our coaches work closely with you, tracking your progress and making adjustments along the way to ensure you reach your goals and feel empowered by your results.

1-1 Personal Training

Our 1-1 personal training at Core Collective in Singapore offers a personalized approach to help you achieve your fitness goals. Jerusha Chen, First Serve Fitness Director will tailor Each session to your unique needs, whether you’re focusing on strength, endurance, flexibility, or overall wellness. You’ll receive expert guidance, technique correction, and motivation to keep you on track. Our trainers build structured programs that align with your fitness level and progress over time, empowering you to make steady improvements and build lasting habits.